What Google Did Next...

About the project

Google want you to have the best search engine experience on the internet – this should be no surprise to the reader as we default to it anytime we want to find out more information or fix something that's broken or diagnose symptoms of an illness (not recommended!) . By making the users quest for knowledge their key concern the powers that be at google HQ are encouraging website owners and marketers more accountable in terms of online presence and purpose.

 Beginning with the first Panda update in 2011 and culminating with this year's "Phantom 2"/"Quality" update, Google has, for once, put all its cards out on the table: Put simply they want websites to produce smart, user-focused content, or be condemned to search engine purgatory.

In the Ultimate Guide to SEO for Content Marketers, produced by The Content Strategist they claim that;

"Google makes more than 600 algorithmic updates each year, even if the world only hears about 10 or so."
"..only recently did the Google brain get smart enough to evaluate content for quality in ways that penalize manipulative SEO tricks such as keyword stuffing, hidden text and links, doorway pages, and duplicate content."

As a web agency we design and build intuitive, mobile friendly and great looking websites (just check out our portfolio here). We have always felt an obligation to make the site as search engine friendly from the outset – all the technical work on templates, sef urls and making sure it is as visible as it can be to ALL search engines. Once we had it over to our clients we always want to make sure they don't load images that are too big, or too awful but we should also be providing some more practical advice on how to please the search engine Gods and ensure that our beautifully crafted websites comes top of the search engine results page every time.

Some practical advice that we took away from this useful little Ultimate Guide was;

  • When people search for a question, your content needs to contain the answer at the top of the page so users don't pogo-stick back to the search results in a matter of seconds.
  • Clean, organized copy with bullet points, section titles, and engaging images also make a big difference.
  • Take the time to research terms related to your topic to be sure they align with what consumers are searching
  • Length matters as well. Forget trying to make everything snackable. Buffer found that blog posts of 1,600 words generated the most social shares
  • Thinking about it from an 'ideal length' perspective is the wrong way to go about it. Write as much as it takes to be exhaustive. That could be 250 words. It could be 50 words. It could be 1,000 words. It all depends on what you're writing about."

If you want to read the full article click here

Or – if you just want us to do it for you and thereby make your website perform the best it can for you, then get in touch. We promise to be gentle. Like a panda

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