Branding is more than just a logo
Your brand is your promise to your customer, telling them what they can expect from your products and services and it differentiates you from your competitors.
Your brand is derived from who you are, who you want to be and how people perceive you to be. Are you high cost high quality, or low cost budget option, experienced and wise, or young and vibrant? You can’t and shouldn’t try to be all things to all people. Your brand should be based on who your target market is and what will connect with them.
The foundation of your brand is your logo. This is communicated to your audience through your website, packaging, advertising and promotional materials. A brand which is well applied, adds tangible value to your business. A well-considered brand design should be carefully planned and as well as visually appealing. It is what makes your business unique, giving you a competitive advantage.
A strong brand depends upon consistency across all of your marketing materials. When working with us, we work as your brand guardian, helping you to ensure that your brand is always properly represented. All branding projects result in a full set of brand guidelines which determine how your visual identity should be correctly displayed across a variety of mediums, both digital and print.
Your brand strategy is how you communicate with your target audience;
- what distribution channels you use
- What message you communicate
- Where you advertise
- How you do it (visually or verbally)
At net* we love helping you to create a visual identity which you are proud to have represent you. We can also develop a brand strategy to help you build the right foundations for business success.
What about a refresh?
You have an existing logo, but perhaps its time for an update. What does your logo say about you? Does it look tired, old and a bit out of date? Are you concerned that it’s not really reflecting what you do anymore? Do you even have a logo or are you still relying on your charm and wit to get you through those networking events that scream ‘brand awareness’ at you?
We can help. We can transform your brand, whilst retaining the features that have contributed to your brand following, whether it be colour scheme or the essence of the mark. We can bring your brand up to date whilst still retaining the essence of who you have been up until now!
For more information on how we can help you with branding, please contact us.