Websites are not simply designs;
they are functional objects with aspects to them that a poster, book cover or other artwork cannot have.
Websites are designed to be interacted with, to flex and change and to have functionality, making them closer to product design than to graphic design.
This is not to denigrate the contribution made by graphic design, but it should be seen as one part of the build process and not the end of the decision process.
User Interface, usability, information architecture, user experience are all buzz words for the same thing – basically 'how is your website relevant to the end user and is their experience a positive one that ultimately completes the objective of their visit – a new order, a new enquiry or an expressed shared interest'.
We ask the following simple questions during our 'design thinking stage';
- what is your website for
- who is your website aimed at
- what is your main message
We start with an assessment of your existing website content and assets (images, calls to action and written content), then look at a proposed architecture (AKA web site map) for the new website.
We then start to draft the first designs for your new website and we take on board your opinions, feedback, likes and dislikes. We work on the designs until you are happy to sign them off and put the website into build and development stage.
Our developers can now begin to build the designs and create the functionality to meet the proposed end product – a great website that reflects you and your business objectives!