Target your audience effectively
Still one of the most effective way of reaching out to your audience in the most targeted way the e-newsletter has somewhat replaced the good old fashioned direct mail campaigns that used to clutter up your letterboxes.
It’s no surprise that data capture is still the key to its success and the more data you can mine out of your client or customer base the more effective your campaigns will be. We are tenaciously clever at getting the most out of your existing client base and working out new ways to improve what you already have through online capture and data management.
We then work with you to design a series of imaginative, eye catching and strong call to action html templates which you can use for ongoing campaigns again and again. We can help you write this content and come up with a calendar of scheduled newsletter items that will engage and motivate recipients into action.
The system we build for you has a detailed reporting suite that will show you
- Who is opening it?
- What parts of the campaign they are interested in?
- Where did they click on the newsletter (image or text)
- Which pages on the website did they visit?
- If it was forwarded on to a friend?
- Was it shared with social bookmarking?
- Which users unsubscribed, bounced out or even marked it as spam?
- What email clients are used? (Outlook, Gmail, Outlook Express, Thunderbird)
- How many emails were opened on a mobile device
By comparing stats like opens, clicks, bounces, unsubscribed and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't. All reporting data can be exported to Excel and you can track conversions through automatic Google analytics link tracking.
So really what we’re saying is – why wouldn’t you want to take advantage of this amazing way of reaching out to your clients in an engaging and effective way?